Recent Engagements
This peta-scale storage company has been very successful as a niche supplier - and now wants to find the next growth segment. Working with Executive Staff, Engineering, Marketing and Customers Hannel Consulting delivered a complete document package defining target markets, a new product and a go-to-market plan.
This small company had developed valuable intellectual property for a niche market within the network monitoring and management segment of the test and measurement industry. Hannel Consulting analyzed the company's assets, created marketing literature, developed the prospect list and ran the entire sale process. In just a few months, uncertainty about the future of the seller's company was turned into a profitable transaction and a high potential future within the buyer's organization.
There is buried treasure in the data you capture about your business. Hannel Consulting can quickly analyze your data, create insightful reports and create a financial model to allow "what if" analysis to help make critical decisions about your business.
Several Venture Capital and Private Equity managers rely on Hannel Consulting to identify hot private companies and survey their market segments. We perform initial surveys by attending trade shows and continuously monitoring our target markets and do more in-depth analysis of companies and market segments producing concise reports quickly.
Social Networking is the red hot segment for Web 2.0 companies. Hannel Consulting has worked with several of these startups to refine their messaging, presentations and go-to-market strategy. Our brainstorming sessions frequently result in new directions for how to fund the company and enter the market - ideas that the founders hadn't considered.